Welcome.
I'm a brand designer working in climate tech. My work fuses craft and function: I know where the human touch makes the difference, and how to embed thoughtful choices into a repeatable system that runs at scale.
Jenna Floricel
Play
A few things I make for the love of design.
Personal and professional design and art projects — a space for experiments, analog-digital processes, and mediums that I'm growing into.
Explore Play →
Graphic Design
The foundation: logos, reports, decks, social, brochures. I execute cleanly inside your existing brand, or push it further and level up the whole system.
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Branding & Visual Identity
One system that governs every asset, from logo to pitch deck to large scale events, so the whole adds up to more than its parts.
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Art Direction
Concept to execution, setting a creative vision and tying together multiple creative disciplines coherently, ranging from photographers, video editors, web developers, designers, and more.
03
Creative Consulting
From RFPs to social brainstorms, I am always game to jump into the creative process at any point, listen to the situation at hand, analyze and research, and then share my thoughts on creative ways to move forward.
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Jenna Floricel
I'm the sole in-house creative at a climate tech investor, owning our visual communication and brand. I work as an art director: outlining a creative vision, deep research and references by hand, then building the systems that let it scale. All of it goes toward the same thing: giving climate technologies, and the people behind them, a visual language and a story people can feel. We can save the planet with good design.