​This campaign highlights the duality in our storytelling — both technical and emotional, left brain and right brain. The rollout included so much of the work across our team, accompanied by creative elements that make it meaningful and memorable. Our campaign positioned us as a thought leader in the FOAK conversation, and used storytelling to guide those new to climate technology into that conversation.

First-of-a-Kind, or more often heard as FOAK, is a term often used in climate tech, usually in a technical sense. For this series, I was inspired take the buzz around FOAK, dare to spell out the acronym, and zoom out to the big picture: framing today’s first-of-a-kind climate innovations alongside history’s defining inventions.

We've learned about the Wright Brothers building and flying the first planes. But who's carrying that torch today? These innovators are already among us, facing seemingly insurmountable challenges. But we've seen time and time again that before it's normal, it's impossible. The future favors the bold.